Going Viral with Natalie's Outlet

Hello our beautiful friends! Today we have another very special guest, YouTube icon and entrepreneur, Natalie Alzate from Natalie’s Outlet. In this honest conversation, we dive into Natalie’s journey – from learning about her passions, goals, successes, failures and secrets to how she became an emerging digital star, to understanding who Natalie Alzate, behind the YouTube channel with more than 8 million subscribers, really is.

Natalie was a marketing student studying business and entrepreneurship. She didn't quite know what she wanted to do in her life, but she knew she wanted to have something of her own. She had been watching YouTube since she can remember herself, and she was hypnotised and inspired by the lives of successful entrepreneurs and content creators like Michelle Phan.

Natalie’s journey began as a college drop out living in her parent's house, with a tiny studio and a big dream to be her own boss and create an escape from her everyday life through positive digital entertainment. Being touched by the possibility of creating a connection with the unknown people all around the world, Natalie started her channel in 2014 with the intent of making people's lives more efficient and fun.

“I have a lot of passion for YouTube, because it’s like psychology meets marketing”

Natalie invested her time into analyzing and really understanding the YouTube platform and it helped her create her own style – colourful, happy and energetic girl sharing some valuable information, making people smile and being honest about this life. And, after a hundred videos, she went viral with a life hack video.

It took her one year and a half to get where she wanted. She didn’t give up because she liked everything about what she’s doing. She didn’t have a job, she didn’t go to college, but she had her own real life school at YouTube – through mistakes, challenges and fascinating lessons, she stuck to her plan A and made her dream come true.

When Natalie started YouTube, it wasn’t about the money or fame, she wanted to be her own boss and she wanted that badly. Her formula to success was –and still is– as follows: consistency, mindful focus on the final goal, a clear vision for the future and fearless attitude to life.That combination has paid off big time, as Natalie has grown a passionate community of 8.2 million subscribers.

“The journey is the best part. And the beauty of everything that’s happening is that it’s never too late”

Today, Natalie Alzate is one of the most successful, fastest growing multi-cultural female YouTube creators on the platform. Her signature digital content includes DIY “Life Hacks”, as well as beauty series “Beauty Busters”, Tom&Jerry inspired pranks, and lifestyle advice videos. Additionally, she recently created a Spanish language channel Natalies Outlet Dos and her vlog Natalie & Dennis Show. Natalie even had a must-listen podcast #Viral, where she interviewed the online creators that she admires about how they have achieved their success.

At the end of the day, Natalie believes, what truly matters is the freedom of time and the fuel that motivates us to live our life the way we want it. That’s why in order to have a lifestyle we don’t need a vacation from, it’s essential to be in touch with our values, be aware of what’s happening, face challenges and find the balance in personal and work life.

“The reason being an entrepreneur is so fulfilling is because it’s hard, and the reason a good career is so fulfilling is because it’s challenging you”

Here is what we’ve discussed in this episode: